Marketing & Branding Proposal for Salt Modulars
By: This Works Media
Overview
As Salt Modulars approaches its launch, our goal is to build a strong visual identity, create high-quality content, and establish an engaging social media presence. This proposal outlines our full-scope involvement in branding, content production, and ongoing content strategy.
Scope of Work
1. Branding & Visual Identity
Fee: ₹20,000 + GST (One-time)
Defining brand tone, visual style, and positioning
Guidelines for logo usage, fonts, and color palette
Direction for packaging, signage, and digital consistency
Alignment of internal and external communication style
Content Production
Fee: ₹30,000 + GST (as and when required)
Includes 2 shoot days:
- 1 day of Photography (products, team, lifestyle shots)
- 1 day of Videography (brand walkthrough, BTS, testimonials)
Delivered Assets:
- 12–14 edited photographs
- 5–6 edited video reels
Shoots will be scheduled based on requirements during the project.
Additional shoot days will be charged separately.
Social Media & Strategy – Monthly Retainer
Agency Service Fee: ₹45,000 + GST / month
Monthly content calendar (15–18 posts including 6–8 reels)
Copywriting, post design, and short-form video edits
Instagram and Facebook account handling
Stories, highlights, and profile optimization
Basic WhatsApp creatives on request
Monthly analytics & reporting
Execution Timeline
Branding
7–10 working days post-confirmation
Shoot Planning
Post-branding, based on mutual availability
Social Media
Begins immediately after brand setup
Next Steps
Approval of proposal and scope
50% advance payment for branding and monthly retainer
Onboarding and kickoff session with the Salt Modulars team